The Italian Beauty event was held at the iconic West Hollywood Edition Hotel showcasing a celebration of sustainable cosmetics. Nestled in the heart of West Hollywood, this exclusive gathering brought together connoisseurs of Italian luxury cosmetics, held in partnership with the Italian Trade Agency, Cosmetica Italia – The Personal Care Association, and Cosmoprof Worldwide Bologna. Sustainable cosmetics utilize natural, organic, and responsibly sourced ingredients, avoiding synthetic chemicals and artificial additives. These ingredients are non-toxic to both people and the environment, and are harvested in methods that preserve natural resources.
Italy is well-known for its high-quality ingredients, making it a great theme for the event. Participation from eco-friendly brands on-site included products from Davines, Rudy Profumi Srl, Naturalis, Confalonieri, Alter Ego, Fontana Contarini, Lisap Milano- Lisaplex, Essentia,and Olivella. The country’s rich history and varied landscapes allow beauty companies to source organic ingredients right from local farms, like extracts and oils from lemons, olives, and honey. With skilled manufacturers and modern technology, these top-notch ingredients play a key role in creating Italy’s famous and creative beauty products. Guests were treated to a panel of experts, including Francesca Maturi, Head of Business Development at Cosmoprof Worldwide, who expressed the importance of pure products, as well as information on the latest news and advancements from sustainable labels based in the country.
Founded in Parma, Italy, in 1983 by the Bollati family, Davines Group began as a research laboratory specializing in high-end hair care products for prestigious cosmetic companies around the globe. Jess at Davines spoke to the authenticity of their hair products and Davines packaging is carbon neutral thanks to their partnership with EthioTrees. Some of their product lines feature refillable options, and their packaging is designed to reduce waste. Additionally, Davines has teamed up with Plastic Bank to recover ocean-bound plastic and recycle it into new raw materials.
Rudy Profumi, Srl since 1920 has provided cosmetics as the art of blending appearance and essence. This passion has been passed down through generations in Rudy from Spiridione Calabrese and the success of his discovery stemmed from his hard work in his small hairdressing shop on Via San Paolo in Milan. Rudy Profumi is committed to an ethical approach to its supply chain and labor as well as its moral approach to its use of recyclable packaging. Heather at Rudy described its excellence to using only pure ingredients in their products including lemons, olive fruit oil, almond oils, coconut oils, aloe leaf juice and is paraben and sulfate free.
Italian craftsmanship is known for its high quality and meticulous attention to detail. In the sustainable beauty industry, this tradition blends with innovation, resulting in products that are both effective and environmentally friendly. Sustainable cosmetic products are important because they help reduce environmental harm by using eco-friendly ingredients, production methods, and packaging.
Guests were treated to a sunset cocktail party including specialty cocktails on the third floor of the West Hollywood Edition Hotel located in the heart of West Hollywood, Los Angeles. The views from the terrace are expansive, in congruence with the night’s theme of sustainability: This space is vital as it demonstrates the importance of creating sustainable products which lower pollution from harmful chemicals and waste, promote responsible sourcing, and support a healthier planet for both people and ecosystems. In short, they allow you to choose cosmetics that are better for you and the environment and allow you to enjoy the views featuring a panarama of Los Angeles and the Hollywood Hills.
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